Trending Tips For Working With A Video Production Company

Well, you already know that online video is an important part of your marketing strategy. And it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, but brand-sponsored video content has surged 44% in views. Though, as an increasing number of brands want video, many marketers don’t know where to start.

Therefore, even for savvy marketers, it isn’t essentially easy to seek out a video production company in Chicago and other areas that’s exactly right for you or your brand, but if you haven’t worked with a third-party on video before, then you might be wondering what it’s like. Therefore, here are some things to consider when you’re ready to make a video:

1. Understand the Purpose of your video

First, purpose the best part of working with a video production team is that you can engage them early to develop and build out a creative concept. Also, knowing exactly why you’re making a video in the first place is a great considerate to bring to the table to allow for a more useful first meeting. So, are you looking to introduce a new product or announce a rebrand? And, Showcase your brand personality? Then know the reason you’re making a video and what you want it to actually make your viewers do before you even begin throwing out thoughts to ensure all parties involved are tactically aligning idea with the overall purpose. And, the best part of formative “why” first, is that you can always realign if you lose your way in the process.

2. Find the right video production partner

Next, now you know why you’re making your video, teaming up with the accurate video production company can assist you to launch your video off the ground and make something that’s exactly what your company needs.

Moreover, some of the best video production companies are usually poor marketers of their wares and usually endure via word of mouth. Also, Google search can be an OK start, while the trust factor is difficult to gauge. Thus finding a reputable video production company Chicago is a very crucial first step. Amazingly, we welcome you to use our Notch Video marketplace to find ranked and rated video production partners.

3. Share your vision…

Further, Share once you’ve recognized one or more production partners it’s important to state why you’re making this video (you should always return to this point) and if you know them, state your goals. Thus, if you can get the production company or agency animated about your project it will help get the creative juices flowing!

Moreover, it’s great to have some do’s and don’ts in mind to kick off the conversation. And, this gives a production company a starting point to build from. For instance, maybe you know you want to use animations to give details your business but aren’t sure of the best way to go about it. Or possibly you are eager to do a surprise-and-delight video for your community, other than could use some insight on how to make it different and noteworthy.

4. but be open to ideas

Well, a lot of production agencies have pumped out some wonderful content – and they play a considerable role in getting initial buy-in from other major brands. Also, that said, they likely have some experience and know-how to share – so be willing to leverage that! So, your firm understanding of why you’re making a video must also allow for open-mindedness and creative collaboration.

5. Think outside the box

Further, consider how you’re planning to share your video. And, how can you leverage a production team to ramp up this video’s life on social? Maybe they can cut a quick Instagram video to ensure you’re effectively using multiple platforms, otherwise pull some behind-the-scenes stills to share across your social channels to supplement existing content. Besides, brainstorm with your agency what extra content might make a difference and that way they’ll know it’s an expectation to capture these moments and assets.

6. Understand your budget

Next tactic is Budget, the question of budget is usually the second question you’ll be asked after “when is it due?” And, it’s crucial to have an idea of what you want to/can use on video production and let your production team show you what a development within that budget could look like.

For instance, here’s a look at the different budget ranges we’ve worked within and what those final pieces looked like. And, these levels expectations for both parties and cuts down on the back and forth in the initial stages.

To recapitulate, as with anything, getting started is often the hardest part – however, once you take that initial step toward outsourcing your video production work, optimistically these six tips help make the process as seamless as possible.